Electric hoist manufacturers how to treat network marketing?
Ten years ago, some people said that "the Internet has changed life" and we may doubt it. Now someone said he did not WeChat, QQ, Alipay, I think no one will believe. The Internet has infiltrated every aspect of our lives, especially on the mobile side, where life without WIFI is simply uninteresting. Network is not only a tool, the circle of life brought by the Internet is already a social phenomenon. Then, as a business, or a brand, it's almost impossible to get off the internet. Taobao, Jingdong, as well as numerous B2B, B2C platform, creating numerous marketing myths, such as the nut brand "three squirrels" was established in 2012, three years worth 40 billion, so rapid development, from a few single Goods made fortune, all relied on e-commerce, Taobao double sell hundreds of millions on the 1st, called a miracle.
Electric hoist manufacturers with the Internet to develop and expand the network marketing channels are abound, but more concentrated in the electric hoist, electric chain hoist, wire rope electric hoist and other products characterized by mass mass production, relatively simple construction techniques, after-sales relative Convenient. Electric hoist manufacturers have a very strong personalized customization features, and even a project with a product multiple formulations, and the characteristics of the project sales cycle is long, the purchase decision-making chain complex, rational purchasing decisions, coupled with the construction of the same strong personalization After-sales service requirements. Taken together, through the Internet directly online orders, the face of unfamiliar users, repeat purchases, the difficulty is difficult to achieve, and it is difficult to have a good customer experience. Many factors, electric hoist manufacturers network marketing is not as good as we thought.
At this stage, for the lifting hoist industry, we should actively embrace the Internet, the application of Internet thinking, improve the network marketing layout. But really how much to go through the network is not very realistic. Yu car use network marketing is the most important task is to brand promotion. The Internet should be a link to strengthen the stickiness of enterprises and users; the network should be a window to show the corporate image in all directions, promote foreign exchange and create marketing opportunities.